I, Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions. 1. Everyone has stories of how firms fail to give consumers the ___________ they have promised. A. service B. occupation C. allotment D. facility 2. After years studying North America’s black bears in a _____________ way, wildlife biologist Luke Robertson felt no closer to understanding the creatures. A. catch B. win C. achieve D. receive 3. He constantly revised and improved Tintin's original black-and-white adventures to make them more ______________ to new audiences. A. relevant B. apt C. applicable D. fitting 4. ______________, customers’ expectations have risen: they want choice, reliability and to be looked after as individuals. A. For the moment B. Then C. However D. Meanwhile 5. A lesser know symptom of this condition is that you will suddenly have panic attacks and ______________ cold sweats with little or no warning. A. break into B. come across C. give off D. switch on 6. While investors implicitly value product development and R&D expenditures, ____________ them assets that are potentially useful over a long period of time. A. bearing in mind B. deliberating C. considering D. regarding as 7. Mary found herself ______________ between the urge to race through the story and an ______________ to linger on the visual detail. A. pulled – impulse B. drawn – impetus C. torn – impulse D. torn – incentive 8. _______________ to popular belief, he contends that bears do not care as much for fruit as previously supposed. A. Opposite B. Opposed C. Contrary D. Contradictory 9. Many of these species, Sbordoni believes, ________________ underground millions of years ago to avoid extinction and adapted to life beneath the earth's surface. A. retired B. shrank C. departed D. retreated 10. Every organization has a culture that manifests itself in everything from entrepreneurship to _______________ all the way down to the dress code. A. adventurousness B. timidity C. risk-taking D. thrill-seeking